Things Are Heating Up

There is a saying in retail that the slowest sales months all start with J.

It's based on reality. In January people are recovering from the mad rush of holiday shopping. In June and July school is out and vacations are in. Sales in those months are slow, relatively speaking.

It's August now, so things will be picking up. For our business, Day of the Dead, Halloween, Fall, and Christmas all drive interest in our products to the highest levels of the year. Those are coming at us fast and furious right now.

So.... we spent June and July preparing. Over the next few months we will be releasing a host of new and updated products, as well as new scents that we think you're going to love. We've been testing heavily to make sure these are our best products yet, and I believe we nailed it.

First up will be an upgrade across our candle line. Our Original Sugar Skull Candles will be moving on to version 2, as in 2 wicks. In testing we have found this provides better burn performance and much greater scent dispersement. It took a lot of testing to get this right, but the difference is incredible. We're also introducing a yellow jar, along with new standard scents aligned to this colorway.

Our Skull candles are also getting a revamp. We were finally able to get our new large and small skull jars, with the medium jars scheduled for arrival in September. That's right - we are adding a third size to this line. The large size is the new one. It will also be a double wick candle. In testing this candle has performed exceptionally well.

The new jars are a different glass than the previous Skull Candle jars. It's clearer, thinner and lighter, with a highly polished rim. Once the candles are done these jars will make excellent drinking glasses.

Our seasonal scent offerings this year are really spectacular. Our Fall seasonals will feature three new scents and the return of an old favorite, Autumn Harvest. Expect to see these rolling out in August.

For Halloween we have three new scents that we acquired from a new supplier. These really impressed us. We'll be doing more business with them. We'll be rolling these out around the first of September.

For Christmas this year we are going with three new scents and the return of Candy Cane. Candy Cane was our most popular scent last Christmas so we're thrilled to be able to bring it back.

We will also be doing a few small batch, event specific scent releases. Come see us at one of our vendor events if you want something truly unique.

We'll be bringing similar upgrades to our other product lines as well, but those are topics for future blogs. Check back every Friday to stay caught up on everything new and interesting.

As you can see, things at Sugar Skull are heating up. We're enjoying the heat.

Greg